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UAE’s Halal Chicken Chain ChicKing Debuts in Malaysia
PETALING JAYA 10th November – ChicKing Friend Chicken, a fast casual restaurant chain known for its range of delicious and fresh fried chicken meals, today announced the official opening of its first Malaysia first outlet at Tropicana City Mall, Malaysia.
Mr. A.K. Mansoor, Managing Director of Banquet Foods International Sdn. Bhd. said: “The food and beverage market in Malaysia is experiencing good growth, so we felt it was the right time for us to introduce our chain of halal chicken outlets into the country. Our unique blend of spices coupled with our special method of cooking result in tasty chicken that is not only less oily but also appealing to the Asian palate.”
Established in 2000 under Banquet Foods International, Dubai, United Arab Emirates (Part of the highly reputable and renowned Dubai based Al Bayan Group of Compaines), ChicKing is opening its 40th outlet at Tropicana City Mall and aims to open 13 more outlets in the pipeline by this year’s end adding to the company’s 40 operating outlets in 10 countries. Globally, ChicKing targets to open 300 outlets by 2015.
Mr, Mansoor also said, “We plan to open 50 outlets in the Asia-Pacific region through franchising in the next three years, 25 in Malaysia and the remaining in the South East and East Asian market.
“Among the countries that we have targeted other than Malaysia are Singapore, Indonesia, Thailand, Cambodia, Vietnam, Brunei, Philippines, China and Taiwan. In Malaysia, our second ChicKing outlet has just open in Dataran Pahlawan, Malacca and we will be opening one more in Shah Alam next month.”
“ChicKing have identified and chosen Malaysia to be its franchise hub for expansion into this region because of the strong commitment by the government to the franchise industry, as well as worldwide recognition of its halal certification due to its stringent criteria which is sought after and recognized by other countries. Furthermore, the established regulatory framework would bring added recognition to ChicKing as a franchisor. Malaysia also has the right infrastructure to support ChicKing interms of the halal supply chain, as a base for training and availability of franchise advisory services.” – he added.
ChicKing is a rapidlygrowing quick-service global restaurant chain specializing in serving the tastiest, certified “HALAL”, crumb fried chicken using special original and spicy recipes which feature a unique blend of the choicest herbs and spices. It should come as no surprise then that ChicKing is synonymous with words such as “Real Recipe, Real Taste, Real Fried Chicken”. Apart from fried chicken, ChicKing also offers lip-smacking Bone-less Srips, Chick-pop, Burgers, Wraps, delicious Coleslow and Mashed Potato at competitive prices whilst ensuring strict standards of quality are adhered to in preparing its food.
In addition, ChicKing plans to provide entrepreneurial opportunities to suitable undergraduates, through a joint venture program with PUSMAL (Malaysian Graduate Entrepreneurship Development Centre) to help and develop entrepreneurs among graduates of University of Malaya and other local Universities.
PUSMAL, established in December 2005 is an agency under the auspices of the University of Malaya, is responsible for promoting entrepreneurship among students and graduates from universities/colleges in the country.
PUSMAL will hold Entrepreneurship Industrial Training Programme (Intern-preneurship programme) with ChicKing Fried Chicken Where undergraduate that choose to go for an entrepreneurship industrial training under PUSMAL shall be placed in the premise/outlet of ChicKing Fried Chicken for 6 months. During that time, undergraduate will be unveiled with every aspect of entrepreneurial exposure in fast food industry.
PUSMAL and ChicKing has planned to introduce ChicKing Fried Chicken kiosks in the country to be managed by university graduates and this would act as an incubator for graduates who are interested in fast food kiosk. The features of the kiosk will be designed by ChicKing.
About ChicKing Group of Restaurants
Established in the United Arab Emirates 2000, under Banquet Food International (Part of the highly reputable and renowned Dubai Based Al Bayan Group of Companies), ChicKing® is a rapidly growing fast-food chain in the region specializes in serving the tastiest crumb fried chicken using a secret recipe which include a unique blend of the choicest herbs and spices. It is therefore of little wonder, that ChicKing® is synonymous with words such as, “Real Recipe, Real Taste, Real Fried Chicken”
ChicKing® began its journey with a simple yet determined dream to create a brand that’s in the business of bringing happiness and satisfaction to all cross sections of society. Over the years, it has successfully realized this dream by making ChicKing® a favorite destination for real and tasty crunchy fried chicken not just in Dubai but also across several countries. It has been precisely this single minded focus that makes ChicKing® fried chicken and its other innovative menu items simply irresistible and deliciously memorable for all individuals and families alike.
ChicKing® has a prominent and rising customer base across the globe as the brand is now associated with the foremost principles of the group, i.e. trust, consistency and delivering a quality experience. The primary objective kept in mind for the interiors of our restaurants is to project a healthy dining experience for families with vibrant colors, décor, and attentive staff which makes ChicKing® a perfect family dining destination.
For further information, please contact:
NAME : Grace Loo Phoy San, Marketing Manager
COMPANY : Banquet Foods International Sdn. Bhd.
TEL/FAX : +603-7725 1799 / +603-7725 2799
MOBILE : +6012-288 8348
EMAIL : grace@chicking .com.my
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